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This widens the reach and user base of the app, but it also makes the intentions of why members sign up for Twoo a little murky.

Are they there to date, find a relationship, to make friends, or is it a place for casual hook-ups to flourish?

Twoo was launched in 2011 by Massive Media, and quickly grew to be one of the biggest sites in the world in the Personals category (according to a Comscore 2012 report).

Twoo features matchmaking algorithms that connect users to others based on both location and interests.

was designed from the ground up to help singles who are serious about finding meaningful relationships meet their matches. Helen Fisher, an American anthropologist and human behavior researcher who has studied romantic attraction for over 30 years.

Though it was built by the creators of Match.com, Chemistry stands out as a unique dating service thanks to a matchmaking system based on science and compatibility. In addition to her work as a professor at Rutgers University, Dr.

In the end the right person will accept you for who you are, baggage and all.'Profiles with 100 to 200 words received 10 per cent more messages, and users with positive identifiers such as confident and outgoing, received 23 per cent more incoming messages and 4 per cent more replies to their outgoing ones.

'It's encouraging when you see a profile where a man specified books, music and fitness as interests because it makes them appear well rounded,' says online dater Lauren Keith, who is currently dating someone she met on Plenty Of Fish.'It's off-putting when a man only seems interested in going out with his mates and getting drunk.

From the moment you join the site, it’s easy to see that unprecedented levels of time and effort went into designing a dating system that works on both levels.

They should wait to divulge details later.'I prefer it when women wait a bit before revealing too much about their past relationships or children and let us get to know them as an individual first,' says Chris Hines, who met his girlfriend on Plenty Of Fish.'In the end it’s about you as a couple and if you find out that you're suited then the other person will probably be more accepting of the rest.

Too soon though and you might not get the chance to show how awesome you are.

Spurred on by the optimism that the New Year brings, 1 million Britons are expected to get online for a date today - the first day back in the office after the Christmas break.

This time last year saw a 94 per cent increase in people singing up compared to their daily average.'In my experience, selfies on dating sites either involve the guy snapping a quick picture of himself as he loads his profile (no effort made) or stripping off in a desperate attempt to show off his buff body while trying out a moody male model look (far too much effort made).

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